Your SEO & GEO, executed.
Not recommended.

AI-powered delivery. Samy's 20 years of SEO methodology behind every decision. Now optimized for AI search too.

Built on 20 years of SEO expertise. Now including GEO. Executed by automation. Overseen by humans.

How it works

Three steps. Then we're working.

You join

Get your private Slack channel and meet Raya, your AI project manager. She'll run point on everything from day one.

Raya runs your SEO

Audit, keyword research, content production, on-page fixes, GEO optimization, weekly reporting. The full operation, executed in your channel.

Humans oversee everything

Samy and Valerian review strategy in the background. Reachable when something genuinely needs a human call.

Meet your AI project manager

This is Raya.

She lives in your Slack channel and runs the day-to-day. Think of her as the team member who never drops the ball.

Raya

AI PROJECT MANAGER

◆ Posts weekly performance updates with real traffic and ranking metrics
◆ Notifies you when content is published or technical fixes are deployed
◆ Sends a prioritized "top actions this week" list every Monday
◆ Answers your questions in Slack — usually within minutes
◆ Flags anything that needs Samy's strategic judgment

Your Slack channel

This is what working with Shila looks like.

No dashboards to check. No reports to download. Everything happens where you already work.

# shila-acme-seo

Monday, March 17

Raya AI PM 9:02 AM

Hey @Mike — quick weekly roundup for you. Traffic's up 12% this week (4,218 sessions), and we moved 4 more keywords into the top 10. Published 2 new articles and pushed fixes to 7 pages. Good week overall.

Raya AI PM 9:03 AM

Just wrapped up 3 pages — updated the meta titles, cleaned up the H1s, and added internal links. Should start seeing movement on those in the next couple weeks.

Raya AI PM 9:03 AM

Hey nice — your B2B lead scoring article jumped from position 14 to 9. That one's been climbing steadily since we reworked the intro last month.

Raya AI PM 9:04 AM

For this week: I've got 2 pages that are getting a ton of impressions but low clicks. Drafted new titles and descriptions for both — @Mike take a look when you get a sec and I'll push them live.

💬 1 reply

Samy 9:41 AM

Good catch on those CTR pages @Raya — I also noticed Drift just published a piece on lead scoring for SMBs. Let's add that to next week's sprint, we should get ahead of it.

Message #shila-acme-seo

What gets done

Work that ships. Not slides.

🔎

Keyword research & content strategy

Built around your existing site structure. We improve what you have, not start from scratch. Every keyword mapped to a real page — optimized for both Google and AI answer engines.

✍

Content production & publishing

SEO and GEO-optimized content, reviewed by Samy before anything goes live. Written, edited, published. Not handed back to you as a Google Doc.

🔧

On-page technical fixes

Executed directly into your site. Meta titles, internal links, schema markup, page speed fixes. No spreadsheet of recommendations handed back to you.

📊

Weekly reporting in Slack

Every Monday: traffic numbers, ranking movements, work completed, and a prioritized action list for the week ahead. Delivered where you already work.

Is Shila right for you?

We'd rather be honest upfront.

Good fit

✓ You have an existing website with some content already
✓ Currently spending $0-$3K/month on SEO, or nothing at all
✓ You want work executed, not a list of things to do yourself
✓ You're a SaaS, service business, or SMB with a defined offering
✓ You understand SEO takes 60-90 days to show first signals

Not the right fit

✕ Your site needs to be rebuilt from scratch before SEO makes sense
✕ You need a dedicated account manager and weekly strategy calls
✕ You're expecting results in the first few weeks
✕ You have a highly custom CMS with no standard editing access
✕ You're an enterprise needing fully bespoke strategy at every touchpoint

The offer

One plan. Everything included.

$997

per month

3-month minimum, then monthly with 30-day cancellation notice

✓ Raya in your dedicated Slack channel
✓ Weekly SEO performance updates
✓ Keyword research & content strategy
✓ Content production — SEO and GEO-optimized, reviewed before publishing
✓ GEO optimization for AI answer engines (ChatGPT, Perplexity, etc.)
✓ On-page technical fixes executed directly
✓ Monthly reporting + prioritized action list
✓ Strategic oversight by Samy & Valerian, escalation available

Start with a free video audit — no commitment required.

Get your free audit first

Who's behind Shila

Built by people, not a pitch deck.

Samy Thuillier

SEO Strategy

20 years in SEO. Worked with companies from early-stage startups to the World Economic Forum. Built and sold Maverank. The strategic brain behind every decision Raya makes.

Valerian Valkin

Automation & Systems

Automation and software background. Founder of 2V Automation. Builds the systems that make Shila run — from Raya's intelligence to the infrastructure behind every fix.

Free audit

Not sure yet? Get a free video audit of your site.

No pitch call. No commitment. A personalized AI-generated video walkthrough of what's working and what's not.

Thanks, !

We're experiencing high demand right now. Your personalized video SEO audit will land in your inbox within the next few hours.

FAQ

Common questions.

Every piece of content is reviewed and approved by Samy before it goes live. The AI handles production — research, drafting, optimization. The human handles judgment. Nothing gets published without a strategic eye on it.

Raya is your AI project manager in Slack. She posts weekly performance updates with real numbers, notifies you when content is published or fixes are deployed, sends your priority list for the week, answers your questions, and escalates anything that needs a strategic call to Samy or Valerian.

First signals typically appear at 60-90 days. Meaningful results at 3-6 months. But from week one you'll see activity: technical fixes made, content published, rankings tracked. You'll know work is happening because you'll see it in your Slack channel.

Everything: Raya in your dedicated Slack channel, weekly performance updates, keyword research and content strategy, SEO and GEO-optimized content production (reviewed before publishing), GEO optimization for AI answer engines, on-page technical fixes executed directly into your site, monthly reporting with a prioritized action list, and strategic oversight by Samy and Valerian with escalation when you need it.

SEO doesn't work in a month. We need the runway to audit your site, build a strategy, execute fixes, publish content, and let Google catch up. After 3 months it's monthly — cancel anytime with 30 days notice.

We don't just optimize for Google. GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) ensure your content surfaces in AI-powered search — ChatGPT, Perplexity, Google AI Overviews, and others. We structure your content so it gets cited as the answer, not just ranked as a link. This is included in every engagement.

Your SEO & GEO, executed.Not recommended.